Resume

Experience

 

World of Beer                                                    Tampa, FL

Social & Digital Marketing Manager (January 2018 – Present)

  • Create and publish relevant, original content for all social media channels
  • 12.5% increase in Facebook followers, 9.5% increase in Instagram followers, creation of a WOB Tik-Tok page
  • Monitor and oversee all brand conversation online by utilizing social listening tools (Sprout, FalconIo, Meltwater, Notified)
  • Improved organizational development to improve content (Live and recorded webinars, employee training and content/image database)
  • Implemented Microsoft Teams for day to day Project Management and long-term Store Opening procedures
  • Launched a new website for World of Beer in August 2019, led a 7.81% increase in users while several locations were closing
  • Launched a new website for World of beer Franchising in January 2020
  • Assisted in strategy, features, and feedback for the new World of Beer phone app
  • Managed all digital ads including Facebook and Google and assisted locations in running local ads at request
  • Audited and managed all World of Beer locations on Google Business. Led to a 150% increase in views on Google Business pages

Bloomington Edge – Arena Football Team                                                     Bloomington, IL

Social Media Strategist (November 2016-Oct 2017))

  • Attendance from previous year increased over 200%
  • Social engagement increased 150% on Facebook/Twitter/Instagram
  • Followers increased from 10-33% in 5 months on various social media channels
  • Manage all social media channels and content creation
  • Manage three interns on social media, content creation, and gameday operations
  • Completed full analysis of current social media status with comparison to direct competition and alternative options within town
  • Created a full social media calendar with prepared postings for pre-season and mid season
  • Wrote press releases for new player signings
  • Created GIFs, small videos, and pictures for all social media outlets including Twitter, Instagram and Facebook
  • Created specific social media campaigns including: 12 days of GIF-Mas, Did You Know?, Arena Football History, Meet the Team/Coaches/Dancers, Hype Videos, Live Practices, Birthday Notices, Big Hit/Play/Fan of the Week, Highlights
  • Manufactured an inner division rivalry through communication with a frequently played team which helped establish social media content as well as prolonged excitement for future games
  • In the first week of taking over Facebook, Page visits went up 34%, Weekly Total Reach went up 104% and People Engaged went up 146%
  • General website editing through provided CMS

Re-Bath of Illinois                                                                                                 Bloomington, IL

Marketing Coordinator (March 2015-Jan 2018)

  • Introduced a new PPC program that involved Google, Yahoo, and Bing that led to 37 sales and over $315,000 in sales in one year
  • Created a referral club with varying levels of payouts for past clients that led to over $90,000 in the first year
  • Created several WordPress websites including one for a under utilized territory (Rebathofiowa.com) and one for a under utilized category (Kitchenrefacingil.com)
  • Increased internet based leads by 13% while removing or drastically lowering ad dollars spent on Yellowpages, Home Advisor, and other citation based websites
  • Managed and improved our main website (Rebathofillinois.com) by utilizing best SEO and user experience practices
  • Reached first page on Google in 95% of our market through SEO and PPC advertising
  • Developed new post sales process to increase inclusion and transparency with clients
  • Managed direct mail campaigns, email marketing campaigns, process for before/after pictures, video creation for testimonials, and social media accounts
  • Member of the Franchise Marketing Board which discusses all topics of marketing as they pertain to all franchises and franchisees

Mavidea Technology Group                                                                               Bloomington, IL

Internet Marketing Specialist (June 2013-March 2015)

  • Managed and developed a strategy for all of Mavidea’s Union based clients. Unions included concrete, HVAC, and crane operators all around the nation
  • Developed an SEO strategy for an Illinois/Indiana based HVAC Union that led to every one of their members being on the front page of Google and dominating the competition
  • Managed several clients at once with a running track record of success. Clients were Unions, National and Local based

PNC Bank                                                                                                                 Bloomington, IL

Universal Banker (January 2013-June 2013)

Townsquare Media                                                                                               Bloomington, IL

Digital Media Sales (January 2012-November 2012)

  • Grew the Seize the Deal Facebook page to 2085 people using strategies such as implementing social media plugins, giveaways/contests, and unique content like picture riddles
  • Managed and developed an online community on Facebook for our group buying promotion, Seize The Deal – Bloomington
  • Created and developed a theme week with local restaurants to increase revenue, email subscribers, and social media followers
  • Organized, monitored, and tracked all seize the deal contracts from myself and other account executives to ensure follow ups and renewals were made
  • Created new business and new dollars for Radio Bloomington through cold calling and networking events
  • Designed and updated brochures and informational sheets for events and services provided through Radio Bloomington
  • Ran multiple workshops for numerous local businesses on our website creation service
  • Developed a Radio Bloomington: Business Solutions Facebook page to develop advocacy for our services and create a one stop spot for business owners to gain advertising advice and ask questions freely
  • Coordinated a Business Solutions conference with local leaders and business experts to bring in new business and referrals through inbound marketing

Chill Out! Yogurt                                                                                                       Normal, IL

Community Manager/Consultant (February 2011-August 2012)

  • Established an online presence for a yogurt shop opening on Illinois State University campus
  • Built Facebook and Twitter
  • Created basic idea for Chill Out logo
  • Grew following on Facebook to 400 people before grand opening of brick and mortar store
  • Provided social media consultation so the owners could run their own social media campaigns
  • Established campaigns involving: Facebook only promotions, voting for flavors of the week, customer photo uploading, and future implementation of Foursquare

PNC Bank                                                                                                                           Normal, IL

Teller Supervisor (July 2010-January 2012)

  • Solely responsible for $10,000 in profit for the bank through cross sales and referrals in October 2010
  • Highest average customer service score in the branch of 4.95/5.0
  • Received 3.25% raise in first 5 months for outstanding teller statistics including referrals, customer service score, and balancing efficiency
  • Trained new teller staff on daily responsibilities, sales opportunities, and knowledge of products
  • Responsible for maintaining the main vault and shipments, interviews and hiring, increasing and maintaining customer service levels, and increasing sales and bank profits on the teller platform
  • Awarded the “Fraud Prevention” certificate twice

Uganda Beads                                                                                                             Normal, IL

Owner (February 2009-May 2014)

  • Grew a following on Twitter to 1685, using specific targeting strategies and engagement
  • Created a Facebook page and increased followers to 300 from 0 in less than a week using Facebook advertisements directed at specific targets
  • Responsible for ordering and filing inventory
  • Personally promoted the organization and product at Illinois State University and churches in the local area
  • Directed company operations to meet budget and financial goals
  • Assisted and hired an online shopping cart consultant
  • Created and manage multiple social networking accounts online
  • Collaborated with web designer to develop a customized website for the organization
  • Developed Uganda Beads banner for donated work site in Uganda
  • Created Uganda Beads logo and colors and was part of process to establish company name and tag line
  • Identified potential customers and established target market and market potential
  • Monitored trends to indicate need of new products or services
  • Selected products, accessories, and displays for local trade shows
  • Initiated market research through focus groups and analyzed findings

Vector Marketing                                                                                                            Olean, NY

Sales Manager (August 2009 – December 2009)

  • Developed public speaking skills through presentations of training topics at team meetings
  • Responsible to help train and develop small group of team members
  • Assisted in and responsible for planning and conducting team meetings
  • Created business plan including sales, budgets and goals
  • Trained team members in goal setting, time management, and sales skills

Lafayette Club                                                                                                       Bloomington, IL

Bartender, Security (June 2005-December 2011)

  • Developed rapport with customers through inviting attitude and use of great short and long term memory
  • Assisted in the planning of events such as weddings, concerts, and voter registration
  • Cooperated with employees to provide high quality beverages in an efficient and effective manner
  • Created signature drinks through observation of customer purchases and preferences
  • Consistently provided highest standards of service and integrity

Activities

  • Member of American Marketing Association
    • Director of Advertising and Promotions
    • Director of the Semester

Education

Illinois State University

Bachelor of Science 2009

In-Major GPA: 3.30

Major: Marketing

Certifications

Hubspot Inbound Marketing

Google Analytics

Google Adwords

 

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