Social Media Analytics has become a necessity in the digital marketing era. All marketing managers and CEO’s want to see solid figures that produce sales and word of mouth. So why is it incredibly hard to find a valuable social media management tool if EVERYONE needs one?
Crowdbooster has started to fill a major necessity in this day and age. A thorough analytics program for social media platforms. Here’s some features and reasons why Crowdbooster should be mandatory for your social media campaigns:
1: Tracked Follower Growth
Daily information is gathered once you have started up your Crowdbooster account. The earlier you start up, the more information provided, the better. One of those bits of information is follower growth. Each day a figure of how many followers you have gained and/or lost is provided. Not only that, but it compares the values of gained/lost followers with how many tweets, retweets, and mentions there were in that same time frame. Being able to cross reference these statistics can really provide great information on fan growth compared to activeness in the given platform. You can also add a Facebook page as an account and have your fan growth tracked.
2. Top Retweeters
Crowdbooster tracks who, how many times, and what specific people have retweeted of your content. This information can be beneficial in your ability to reach out and engage with individuals who relay their content to their followers. Knowing one person retweets your content fairly often can give you an opportunity to create a personal relationship and help drive more traffic to your social media outlets. “Impressions” are also tracked from these retweets. This will help you to process which individual’s retweets are more influential.
3. Impressions Graph
Now I’m not quite sure the statistics on impressions are accurate and we’ll get into that in a while, but being able to track what time, date, and amount of impressions/replies a single post gained is very valuable. If we take a look at my table, you can see that almost all of my posts had the same amount of impressions. The problem with this number is that is how many followers I have. If this number was more accurate it’d be incredible and invaluable information.
4. Multiple Accounts
Right now I have two twitter accounts and two Facebook pages connected to Crowdbooster. Each day I check up on each individual page and see how my engagement and follower growth is doing. It’s almost an addiction to see the statistics of my social media efforts. The ease of adding accounts and switching to others is great as well.
5. Great UI
In relation to ease of switching and adding accounts is the UI. It’s incredibly smooth and easy to maneuver. Now a days it’s hard to provide something in the social media management tool category that provides a fresh look without over burdening your senses. The colors are vibrant, menus easy to navigate, and statistics are easy to understand.
6. Tweet Scheduling
Scheduling your tweets ahead of time has become a staple in social media management tools. In Crowdbooster’s tweet scheduler there is an auto link shorten device and you can also connect your bit.ly account. There is an interesting aspect to the tweet scheduler. It provides you a time it believes would be the most beneficial for your tweet. I’m not sure how it goes about this process and it even has a link that says “Why did we preselect this time?” yet it just goes back to the front page dashboard. On the features page tweet scheduling is explained as follows:
“Make your messages more effective. We give you recommendations based on your past performance and your followers’ activity to help you determine the best times and most relevant content to tweet.”
7. Customizable Reports
If your account is upgraded you are able to customize reports and download them in friendly excel and PDF files. I however, have not upgraded so I have not been able to access these files. The importance of structuring power points and presentations to other executives and showing the influence of your social media efforts is incredibly valuable.
Crowdbooster has really impressed me. I have been an avid social media management tool user and have been looking for a solid analytics tool that could really improve my personal and business efforts alike. This site has really provided me with some great information in just a week and it will only become more valuable over time.
I strongly recommend you tryout Crowdbooster for yourself. It will take time to develop some measurable statistics, but the more you come back to it, the more you’ll fall in love.
If you need a BETA invite, feel free to leave a comment or find me on Twitter @smobrandon